I believe a a new era or new age of tanning is around the corner or maybe it has arrived already? People have been sun tanning for many many years now and I think the results are in. Skincare.org claims more people develop skin cancer from tanning than people who develop lung cancer from smoking. Conservatively speaking that’s tens of thousands of people per year. If accurate that’s an astounding statistic. So what do you do? If you love a sun kissed look on your skin there is a solution,…spray tanning. Its much healthier and is as affordable as sun tanning. The worldwide Market for Spray Tanning is valued at 342.7 million USD in 2020 according to MarketWatch.com and will grow to over 484 million by 2026. That is huge growth in such a niche segmented market. It illustrates the growing popularity of sunless tanning as well as a growing health and wellness “attitude” over all in the health and beauty industry. Todays saavy salon and spa consumer demands innovative products and services which has further accelerated the growth of companies looking to serve those clients. That in itself has brought products to the market that makes spray tanning the new foundation of a woman’s beauty routine. For example a common fear in spray tanning is the dreadful orange color. While that was a legitimate fear many years ago, I can no longer give it power in a decision whether to get a spray tan or not! Spray tan solution technology has come a long way in the past several years and orange color is COMPLETELY avoidable when being serviced by an experienced and professional spray tan technician. For example Norvell’s Venetian line of spray solutions contains their patented VIO-7 formula which is an anti-orange additive and works beautifully. (I only use Norvell products). Another innovation launching personalized sunless services into the forefront of a persons beauty routine is the fact that a spray tan be applied more hassle free and more affordable than ever.